Kylie Jenner and her lucrative beauty company are being sued by former manufacturer Seed Beauty over claims that “King Kylie” may leak trade secrets to competitor and new partner Coty.
It’s no news that Kylie Jenner created a big fortune for herself by introducing a beauty empire some years ago, irrespective of if the brand made her an officer billionaire. However, while sis Kim Kardashian is reveling in her own beauty empire success today, it’s like Kylie isn’t an excessive amount of within the celebratory mood now that her company is being sued by a former partner.
A reporter from TMZ reported that Seed Beauty, former manufacturer for Kylie Cosmetics, is taking them to court due to a risk that Jenner will possibly leak trade secrets to her new partners at Coty. Former partner Seed believes that years of developing exclusive products and makeup formulas for Kylie were key factors that led to her lucrative success, and now that formula is at risk of being illegally shared as she creates new King Kylie products under Coty.
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As TMZ report puts it, “Seed claims Kylie’s company refused to sufficiently assure Seed it would not spill their trade secrets,” which Coty is expected to “use to boost the conglomerate.” Former partner Seed is asking a judge to block Kylie and Coty from using the trade secrets, although sources claim the “secret” to success lies solely in the Kardashian/Jenner brand which comes with millions of fans that follow their every move.